Portfolio Spotlight: KidSport Richmond Fundraising Dinner

I recently was given the opportunity to create the artwork for the premier fundraising event for a local charity. KidSport Richmond serves the community of Richmond, British Columbia, and is a chapter of KidSport, a nation-wide non-profit organization with one simple goal: every kid should be able to play sports. KidSport Richmond’s fundraising dinner is […]

Who Are You Blogging for?

When it comes to starting a blog for your company, it’s important to find out why you’re starting a blog. What are your goals? Who do you want to read the blog? What do you hope to achieve through the addition of a blog. There’s a number of reasons to start blogging. The first is […]

Las Vegas Loyalty Programs for Digital Brand Management

Offering free things, be it toppings or a pizza that’s delivered to your house or free sample of conditioner when you buy a giant bottle of shampoo, have been a part of business for decades. Wall Drug, in Wall, SD, has been giving customers free ice water since the turn of the century. These perks […]

QQCC for Designers

As a designer, it can be quite frustrating having a professional blog, Tumblr, Instagram, Twitter or Facebook fan page. Not only do you have to keep up the skills of your trade and constantly innovate, you’re left sharing designs and concepts that you may not be happy or fulfilled with. After all, as soon as […]

Totally 404: The importance of error pages

One of my favorite nerdy web designer expressions is “she/he/it’s totally 404.” One of the biggest mistakes you can make with your web site is not giving your error pages adequate attention. Although the content of your web site is very important, it may not be the page your viewers land on. If there’s a […]

Are You Tweeting Enough? Too Much?

Social networking sites require a watchful eye and dedication for brands, so much so that we have ‘social media experts’ and ‘social media agencies’ whose jobs revolve on said web sites. Facebook status updates should be upbeat and friendly; it is, after all, the mecca of friendly chat and atmosphere. Twitter, however, is very different. […]

You are your reputation. (Or, what I learned from temping in customer service)

Over the last few weeks, I’ve been filling in for different people on holidays for a particular client. Answering product questions is somewhat similar to copy writing, but it requires an excellent CSR who understands sales and brand management. After all, it’s all a sales pitch, and it’s a great way of managing and expanding […]