As a designer, it can be quite frustrating having a professional blog, Tumblr, Instagram, Twitter or Facebook fan page. Not only do you have to keep up the skills of your trade and constantly innovate, you’re left sharing designs and concepts that you may not be happy or fulfilled with. After all, as soon as you post it, the world knows it’s your own creation, and any thoughts, revisions or changes you made feel like afterthoughts and revisions. How do you balance it all? How much is too much? Is enough enough?
Enter QQCC: Quality, Quantity, Content, Context.
This acronym is how I remind myself to revise and share content, be it on Twitter, my blog, or other locations my design identity is recognized. Beyond that, it also helps me determine where my media is most appropriately shared.
Quality answers the ultimate question: Is what you’re sharing “good enough”? Are you proud of the work you’ve produced enough that you’re willing to put your mark on it?
I find that the ‘quality’ aspect is the one that always holds me back; as a perfectionist, I don’t like sharing work that’s considered ‘in progress’ or partially completed. Often to overcome this aspect and to prevent projects and blog posts piling up, I tend to just post after my first or second draft — just to get the end result up. After that, I’ll revise as necessary, but only in the finishing stages.
Quantity is all about making sure your posts, revisions, drafts, or Tweets are not so constant, yet are frequent enough to make sure you don’t forget about your projects.
Sometimes this means holding back and only posting when you’re satisfied with your work; other times it’s setting a reminder on your iPhone or a sticky note on your monitor to remind you to create something you’re willing to share on a regular basis.
Quantity works hand in hand with quality, ensuring that your work is not only a true representation on what you’re achieving, but isn’t outdated or overwhelming.
Content is making sure what you’re sharing is relevant to your target market or desired identity. Whether you’re sharing on Twitter or uploading a blog post, your work still has a target market.
Keeping in mind your target market always helps to make better decisions in terms of your revisions. After all, sharing your newest typographic poster on your Instagram may seem exciting, but it’s probably not relevant to people who are looking for your photographs.
Context keeps your work relevant, even when it’s not necessarily relevant to your target market or media. It can also help to keep your work relevant with current news or trends.
Sometimes an integration of a caption, description, or relevant links can help you bridge the gap when your content isn’t 100% ideal for your target market. It can also help you introduce a new area of your expertise to your target market, expanding your virtual portfolio.
Content and context work to keep your target audience engaged with your work while expanding your portfolio.
What do you use to monitor your digital identity?