Portfolio Spotlight: KidSport Richmond Fundraising Dinner

I recently was given the opportunity to create the artwork for the premier fundraising event for a local charity. KidSport Richmond serves the community of Richmond, British Columbia, and is a chapter of KidSport, a nation-wide non-profit organization with one simple goal: every kid should be able to play sports. KidSport Richmond’s fundraising dinner is […]

Design Spotlight: Booty Parlor

There are few brands out there that I truly love. The product needs to be of high quality and value, the brand’s reputation must be respectable, and the packaging has to be tasteful and really leave you feeling, simply put, “wowed”. One of these brands for me is Booty Parlor. Booty Parlor is an American […]

Who Are You Blogging for?

When it comes to starting a blog for your company, it’s important to find out why you’re starting a blog. What are your goals? Who do you want to read the blog? What do you hope to achieve through the addition of a blog. There’s a number of reasons to start blogging. The first is […]

Are You Tweeting Enough? Too Much?

Social networking sites require a watchful eye and dedication for brands, so much so that we have ‘social media experts’ and ‘social media agencies’ whose jobs revolve on said web sites. Facebook status updates should be upbeat and friendly; it is, after all, the mecca of friendly chat and atmosphere. Twitter, however, is very different. […]

You are your reputation. (Or, what I learned from temping in customer service)

Over the last few weeks, I’ve been filling in for different people on holidays for a particular client. Answering product questions is somewhat similar to copy writing, but it requires an excellent CSR who understands sales and brand management. After all, it’s all a sales pitch, and it’s a great way of managing and expanding […]