Who Are You Blogging for?

When it comes to starting a blog for your company, it’s important to find out why you’re starting a blog. What are your goals? Who do you want to read the blog? What do you hope to achieve through the addition of a blog. There’s a number of reasons to start blogging. The first is […]

Twitter Spotlight: Tweets & RT’s of 2011

After rejoining Twitter earlier this year, it’s quickly become one my favourite social networking web site for keeping up to date with my trade, industries I’m passionate about, industry professionals, and of course, some great celebrities. Here are some great resources, tweets and retweets from my Twitter feed during 2011: @edencarlsen Why marketing yourself or […]

You are your reputation. (Or, what I learned from temping in customer service)

Over the last few weeks, I’ve been filling in for different people on holidays for a particular client. Answering product questions is somewhat similar to copy writing, but it requires an excellent CSR who understands sales and brand management. After all, it’s all a sales pitch, and it’s a great way of managing and expanding […]