Design Spotlight: myVEGAS

myVEGAS, an online gaming platform by PLAYSTUDIOS, offers a unique system: a Facebook game and two mobile apps for online table games and slots, with the cash-out option being real-world comps though M life, Sugar Factory, Wolfgang Puck, and a number of other partners. (See my previous post on myVEGAS and other Las Vegas loyalty programs here.) The […]

Las Vegas Loyalty Programs for Digital Brand Management

Offering free things, be it toppings or a pizza that’s delivered to your house or free sample of conditioner when you buy a giant bottle of shampoo, have been a part of business for decades. Wall Drug, in Wall, SD, has been giving customers free ice water since the turn of the century. These perks […]