Sometimes, a more traditional wedding invitation doesn’t work with a more traditional wedding. And sometimes as a bride- and groom-to-be, you just fall in love with your engagement photos.

Jill Smith Design’s ‘Floating Fairytale‘¬†wedding invitations (also available on Wedding Paper Divas) are a perfect way to showcase the engagement photography, especially if said photos tell a story.

What I love about this invitation design (beyond the huge emphasis on the photography) is the ticket-style typography and the selected typefaces used. Mixing a Didone typeface for numerals, a classic vintage script for an introductory line, and Futura, a wonderful geometric sans-serif, is inviting, fresh, yet vintage.

The finishing touches that really makes this invitation special is the use of glyphs to accent the typography, without taking away from the photograph.

The couple could take cue from the wedding invitations to duplicate the photography shown, however any vertical shot would be a wonderful focal point with this beautiful, simple layout.

The one thing I do find that these photographs lack is a set of pizzazz that goes along with the accompanying cards when they stand alone. This works as a benefit when served with the beautiful Save the Date or wedding invitations, but when left standing alone, they’d need to be printed on a rich brown kraft paper.

 

The RSVP card (above) mimics the same typographic styling, with extra emphasis on ornate, classic letterforms; whereas the menu card (below) features the same classic styling.

These unique invitations are perfect for a contemporary yet traditional couple.¬†I envision these cards being used at a wedding and/or wedding reception that’s held at a less-than-traditional venue: a vintage movie theatre, an opera house, an old theme park.

With dozens of colours to choose from to accent any engagement photo for ‘Save the Date,’ or wedding photo for ‘Thank You’ cards, there’s a full range of opportunity for the lucky couple.

My choices? A clear varnish over typography on a matte card with rounded corners for ‘Save the Date’ and invitation cards, and colored kraft paper for matching RSVP’s and accommodation cards with a rich Pantone colour.

For the final touches on the day’s ceremony finish the menu cards, reception details, and other event artwork in a mixture of kraft paper and semi-gloss cardstock for an organic yet modern finish.

For the bride and groom who is planning a burlap wedding aisle, mason jar wedding favors, button bouquets and boutonnieres and a tea length wedding dress, ‘Floating Fairytale’ is a perfect for the contemporary traditional wedding.

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